The secret to a great selling quilt wall is uniform folding, consistent signage and colour blocking. This simplifies the customers decision by drawing their eye to what they desire. A jumbled wall makes for confusion, distraction and indecision. Twin size works best as hanger samples as less bulk so easier to layer. As pattern selection increases and decreases maintain a consistent width of fold for all. Hanging the pillowsham overtop of the quilt and pinning the sign to the sham makes it easier to spread the quilt out on the bed for your customer to view. There’s no need to worry about re-folding with the sign at the correct level as the sham is simply placed back over top of all. Displaying the sham also reinforces the fact that all sets include pillowsham(s). Great selling feature. For new format stores number of hang rails can be adjusted depending on the number of current patterns available. Always ensure that all exposed overstock is front faced and colour blocked to compliment near by sample.
*Related video: Selling Skill – Scenerio 02